Hi, I'm Matt. Multidisciplinary Designer & Multimedia Producer
Creative designer specializing in end-to-end campaign execution across print, digital, motion, and video. One creative vision, consistent execution, ten years across healthcare, higher education, and corporate environments.
Professional Work
VIP Magazine | Editorial & Advertising Design
A selection of editorial layouts and print advertising from my ongoing contract work with VIP Magazine, a regional lifestyle publication based in Bowling Green, Kentucky. The work spans fashion editorial spreads, feature layouts, and client advertising designed to feel at home within an editorial context.
MedVet Advertising
A selection of digital, motion, and print advertising created to support MedVet's marketing initiatives across its national network. From animated display banners to regional print campaigns, each piece translated the brand across different formats while maintaining a clear and consistent visual identity.
Bozeman Health | Healthcare Print & Digital
Ongoing freelance design support for Bozeman Health across 100+ projects, spanning clinical collateral, branded templates, and community-facing print and digital materials.
Phoenix Hospital Opening Campaign
Multi-channel hospital opening campaign including email, print, and social assets with custom AI-generated celebration imagery.
MedVet Recruiting Materials
Comprehensive recruitment redesigns including print collateral, digital advertising, and motion graphics across national hospital network.
MedVet Social Media Design
Educational social media content featuring multi-frame carousels and infographics translating complex veterinary topics into clear, accessible visuals.
Kimball Midwest
Sustained print design across product catalogs, internal communications, and sales collateral for a national B2B distributor.
UT-Chattanooga Athletics Social Media System
Scalable social media brand system designed for non-designer users. Still in use seven years later.
Skills
Design & Production: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro
AI & Emerging Tools: Adobe Firefly, Generative Fill, Google Imagen
Digital & Web: Figma, WordPress, Divi Builder, HTML/CSS, Canva
Specialized: Digital Design, Print Production, Motion Graphics, Video Editing, Photography, Brand Systems
About
I’m a graphic designer and multimedia producer based in Louisville, Kentucky, with a background in digital rhetoric and film. Over the past 10+ years, I’ve worked across healthcare, higher education, publishing, and B2B environments, both in-house and as a freelance designer.
Phoenix Hospital Opening Campaign
Developed visual identity for new 21,000 sq. ft. emergency and specialty hospital opening in Scottsdale, Arizona. The campaign needed to convey celebration and community welcome across multiple touchpoints while maintaining MedVet's professional healthcare brand standards.Created custom AI-generated hero imagery featuring a German Shepherd in a celebration pose with branded elements; a visual that didn't exist in stock photography. The asset was deployed across email announcements, print flyers, and social media, creating a cohesive campaign identity for the grand opening event.For alternative collateral, I composited real staff photography into an AI-generated hospital environment with precise brand color control, giving the team flexibility to choose between the custom celebration dog or authentic staff representation depending on channel and audience.
Scope: Email design, print flyers (8.5x11"), social media graphics, AI-assisted image generation and compositingRole: Campaign design, AI asset creation, multi-channel execution
MedVet Advertising
Digital, Motion & PrintAdvertising created for MedVet's national and regional marketing initiatives across digital display, motion, and print.
Cleveland Emergency Advertising
Motion / Digital DisplayDeveloped for placement on local news websites, these banners initially presented a challenge: too much information for a single static placement. Motion allowed the message to unfold across a sequence of frames, creating clearer hierarchy while preserving the required content.
Vancouver Travel Advertisement
Print / AI-Assisted Image CreationCreated for Visit Vancouver tourism magazine, the brief called for an active dog hiking in the Pacific Northwest with a stick in its mouth, a specific image that wasn't available in stock photography. Adobe Firefly and Photoshop were used to build the required imagery, adjust the dog's expression, and integrate MedVet brand elements before preparing the final advertisement for print.
Veterinary Recruitment Banner Ads
Digital DisplayRecruitment advertising created for veterinary-specific websites, with messaging tailored to different specialties. A consistent visual system allowed individual placements to speak to distinct audiences while remaining recognizably MedVet.
MedVet Recruiting Materials
MedVet needed a stronger recruitment presence that could operate at scale across 40+ hospital locations nationwide. The challenge was building a visual system flexible enough to work across every touchpoint, from print to digital to video, while maintaining brand consistency and speaking to veterinary professionals at different stages of their career journey.
I developed and executed a full multi-channel campaign spanning print magazine features, promotional flyers, digital web banner suites with motion graphics, and a recruitment video showcasing the hospital environment and culture. Each asset was designed to work independently while reinforcing a unified visual identity across the broader campaign.
The result was a high-volume library of recruitment materials that gave MedVet's talent acquisition team a consistent, professional presence whether they were running a print ad, a digital campaign, or sharing a video at a recruiting event.Skills: Campaign design, print production, digital advertising, brand systems
Kimball Midwest Print Collateral
Kimball Midwest, a national B2B distributor, required consistent design output across a broad range of print materials supporting both internal communications and external sales efforts.
I designed product catalogs with custom covers, internal magazines covering company news, employee features, and business updates, and sales collateral including promotional flyers and doorbuster campaigns. Each format served a different audience and purpose while maintaining a cohesive visual standard across the full body of work.This engagement required switching between editorial design, catalog production, and marketing collateral regularly, adapting tone and layout approach to fit the format without losing brand consistency.Skills: Print production, editorial design, catalog design, internal communications, sales collateral, brand consistency
UT-Chattanooga Athletics Social Media System and Collateral
Designed a scalable social media brand system for UT-Chattanooga Athletics that allowed non-designers across the sports information department to create on-brand content independently. The challenge was building templates simple enough for staff with basic Photoshop skills to execute while maintaining a professional, consistent visual standard across all athletic programs.The system included customizable templates for social graphics, promotional posters, game day content, and event announcements. Each template was structured to prevent common design errors while giving users enough flexibility to adapt content for different sports, announcements, and seasonal campaigns.
Seven years after implementation, the athletics department continues to use the visual system as the foundation for their social media presence.Skills: Brand systems, template design, social media content, user-centered design, print production
Editorial Design
The brief called for balancing WKU school spirit with the more elevated feel of a fashion editorial. The challenge was keeping it grounded in the Hilltopper identity (red and white, game day energy) without letting the athletics aesthetic overtake the fashion focus. I leaned into stronger photo hierarchy, intentional white space, and restrained typography so the local fashion and photography could carry the page rather than compete with it. The result feels like a fashion spread that knows where it is, not a sports feature that borrowed some clothes.
A half page profile on Bowling Green illustrator Matthew Taylor Wilson, whose children's book work has earned international recognition including the Wolverhampton Children's Book Award and a shortlist nomination for the Children's Wainwright Prize for Fiction.
I handled the full layout and design, integrating the subject's headshot, book imagery, and award callouts into a feature spread that balanced editorial warmth with visual hierarchy. The piece required coordinating with the editor on image permissions and asset delivery while moving the design forward on a deadline.
Advertising Design
Client advertising in an editorial environment is its own creative problem. The content is provided but the design still has to do something. Across the ads I've worked on for VIP, the goal has been finding a clear visual idea for each piece rather than just arranging what was given.
Hillcrest Car Show Campaign
A community event at one of Bozeman Health's clinic locations needed a cohesive suite of print materials on a tight turnaround: a newspaper advertisement, posters, postcards, and flyers, each at different sizes and formats for different distribution contexts.I sourced and edited two stock photographs of a classic car, selecting a fall foliage shot for the vertical pieces to ground the event in the season and a wide profile shot for the horizontal formats. Keeping the photography consistent across all four formats gave the campaign a unified look without requiring a custom shoot. Each piece was sized and prepped as a production-ready file for the appropriate output, with newsprint specs for the Chronicle ad and poster and postcard sizes for print vendor delivery.Scope: Newspaper advertisement, 11x17 posters, 4x6 postcards, 8.5x11 flyers
Role: Design, photo editing, multi-format print production
MedVet 2025 CE Conference Deck
2026 VIP Bowling Green 40 Under 40 Reveal Deck
